USA’s Mini Melts Inc Launches in India

ndtvprofitUSA’s Mini Melts Inc launched its ice cream in India today and said it aims to make it available in 1,200 outlets in the next three years across the country.

It is priced at Rs. 40 for an 82 grams cup. Two other packs come in at Rs. 60 and Rs. 85 with higher quantity, according to a company statement.

Mini Melts ice cream is produced at a temperature of about minus 190 degrees. Unlike traditional ice cream, it is flash-frozen to lock in its flavour and has no air whipped into it, it said.

“In order to keep its shape and flavour, Mini Melts is stored at -45C, in specially designed and imported freezers, making it the world’s coldest ice cream,” it added.